Grupo Alarcos · Journal article · 2022
Unlock the Business Value of Gamification
Christof Ebert, Aurora Vizcaíno Barceló, Rubén Grande Muñoz
Gamification has experienced a widespread adoption in many business domains. In this article, we explain the usage of serious games and gamification in the software industry. We address questions such as the following: Why would you benefit from gamification? What technologies are around? How can you measure the impact of gamification? Experiences and case studies are shared from our industry context and teaching. I look forward to hearing from you about this column and the technologies that matter most for your work.–Christof Ebert